IMPACT OF LIPITOR OBVIOUS EXPIRY ABOUT PFIZER.
STAND OF CONTENTSPAGE NO
PART 1: INTRODUCTION
1 . 1 Introduction4
1 ) 2 What is Lipitor5
1 . 3Expiry of Lipitor patent5-6
CHAPTER two: CHALLENGERS
2 . 1 Challengers6
2 . 2 Pfizer's strategies7
CHAPTER three or more: FINANCIAL IMPACT ON PFIZER
AS LIPITOR GOES GENERIC 8-9 Recommendations10
This kind of report is around the impact of patent termination of Lipitor on Pfizer pharmaceutical organization. Lipitor has been around the market since its establishment in 1997 and is the mother coming from all drugs. (wsj_live, 2011) Since November 30th 2011 Pfizer lost the patent of Lipitor starting path to generic competitors to get America's many popular medicine and now almost all generic generating companies will have the ability get hold of the patent and produce their particular stock officially. Pfizer was your first to earn 11$ billion in a given time selling Lipitor and 135 $ billion dollars over the patent's life Lipitor is responsible for normally the one sixth product sales of Pfizer. Due to the obvious expiration with the drug Lipitor now various other generic producing companies can produce the drug promote it by much lower charge than Lipitor which is a branded drug. Lipitor is a successful drug of Pfizer which is responsible for making a huge profit and offers kept the company at the no1 position. Until now Pfizer was the sole maker and liked the monopoly of the medication. As Lipitor goes generic the costs of the medication are falling down massively so as to maintain the current users of the drug to continue this. Pfizer is definitely putting up a fight with most generic producing companies as it is the greatest marketing pharmaceutical drug company on the globe it is applying strategies to keep the sales up and to make the consumers retain using Lipitor even after the expiration. It is good news pertaining to the consumers but not a great deal for the pharmaceutical market. Lipitor can be described as blockbuster medicine which heading generic is definitely a big deal in the wonderful world of pharmaceuticals; it has been responsible for producing a 27% of total sales earnings for all biopharmaceuticals. Pfizer is the foremost marketing pharmaceutical company in the world which is why it is going to squeeze away all of the worth of the brand by using all strategies which are relevant in this case. Very low lot of competitors who have been ready to get an opportunity to start off producing the generic edition of Lipitor like Ranbaxy and Watson pharmaceutical who may have the approval to produce the common Lipitor for 180 days and nights after the obvious expiry. Although Pfizer saying thanks to on the fact the price big difference between the brand name and common will not be very much for the first six months. (sanburn, 2011) Pfizer is hoping for every one of the current users of Lipitor to remain devoted to the brand and at the same time is usually negotiating to make deals with vendors to have them sell Lipitor in the market on the generic prices. (wsj_live, 2011) The impact upon Pfizer monetarily is at huge in the start but because of solid economic risk and excellent organization risk account it will be in a position to withstand the loss in the coming time. The investors happen to be warned for expecting reduce numbers and with ideas to stabilize them in a short time of time. This can be a very intricate situation yet due to Pfizer's creative process to deal with the situation it will help to create the numbers up. With all the patent expiration of Lipitor it is demanding to present the investors together with the numbers Pfizer has hit before although it's certainly not impossible. (philippidis, 2011)
PFIZER is definitely the world's largest pharmaceutical organization. It was created in the year 1849 by Charles Pfizer and company, a chemical organization; over the last hundred years it has associated itself with developing styles to become a research-based pharmaceutical business. The penicillin used through the World War 2 was produced was Pfizer. The organization is situated in New York using its research division in Groton,...
References: cbs news. (2011, march 10th). pfizer encounters loses since lipitor obvious set to expire. Retrieved january 9th, 2011, from cbsnews. com: http://www.cbsnews.com/stories/2011/03/10/business/main20041502.shtml
control, m. (2011, november 22nd). Pfizer apos; s i9000 Lipitor to go off-patent: Can Ranbaxy cash-in? Retrieved december 11th, 2011, from vimeo. com: http://www.youtube.com/watch?v=uZnGUbZlRvk
dupont, sixth is v. (2011, dec 1). pfizers blockbuster medicine goes universal. Retrieved 12 , 11, 2011, from bing. com: http://news.yahoo.com/pfizers-blockbuster-drug-lipitor-goes-generic-162853820.html
Lichtenberg, Farreneheit. L., & Duflos, G. (2009). Time Release: The Effect of Patent Expiration about U. T. Drug Rates, Marketing, and Utilization by Public. united states: Manhattan Company for Policy Research. Center for Civic Innovation.
narayan, a. e. (2011, december 01). ranbaxy lipitor replicate in all of us stores threatens pfizer revenue. Retrieved january 10, 2011, from businessweek. com: busineesweek. com/news/2011-12-01/ranbaxy-s-lipitor-copy-in-u-s-stores-threatens-pfizer-sales. html
remyblaire, capital t. (2011, december 2nd). lipitor turns general. Retrieved 12 , 11th, 2011, from vimeo. com: http://www.youtube.com/watch?v=jnsF2NLT_vA
wsj_live. (2011, november 2nd). after obvious expires pfizer staying with lipitor. Retrieved january 9th, 2011, from dailymotion. com: http://www.dailymotion.com/video/xm3k9a_after-patent-expires-pfizer-staying-with-lipitor_news
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