A PROJECT REPORT ON
ADVERTISING AND KIDS
This issue matter of this report could remain imperfect without recognizing gratefully the efforts and inputs from the people who achieved it possible.
With deep sense of gratitude We acknowledged the encouragement and guidance received by Mr. Gajendar Sharma, for assisting with suggestions/comments for keeping the quality of the report.
I believe indebted to all or any the kids and their parents specifically who with patience filled the questionnaires and provided with the useful info. The updations they provided were of immense help.
Today's youngsters have got profound influence over purchases in all varieties of product categories. They are the hub of the aspirations of the relatives. And parents today are much more eager to please them also to invest in all of them than ever before.. Children are swamped with advertising from every possible source: billboards, posters, outfits sporting heroes or name brand labels, TV SET commercials, websites and radio blurbs. Often , even though kids don't have their particular income but, this advertising is directed directly at them. As a result, this task is appropriate and in synchronize with the period. This is an effort to show circumstance that the kids of today had been different from that of yesteryears. They wish to be more in control, more informed and more willing to explore and this was noticed in their motivation to explore non-traditional career alternatives like sports activities, acting and flying.
The important thing consumer information was that children nowadays need to enjoy existence and have a sense of achievement simultaneously. Though there are endless discussions on the relationship between the era and the comprehension of the advertising and marketing message there is enough analysis which indicates that children as young while three may recognize the compelling develop of advertising
TABLE OF CONTENTS
Theme Page Simply no
в–Є Intro 7
в–Є Meet the New Kids 9
в–Є How come target Youngsters? 13
в–Є Kids as Consumers
Case study вЂ“ HORLICKS 17
в–Є Kids since Influencers
Case study вЂ“ COOKWARE PAINTS twenty nine
в–Є Advertising Media Geared to Children 34
в–Є Research 43
в–Є Recommendations 54 в–Є Questionnaire 57 в–Є Annexure 63
в–Є Bibliography 68
Neglect those days when eight accustomed to be also small an age. In order to used to always be an grow older to dance in the rain. To pursue a butterflies in a field of daisies. To loosen up ones tiny arms to touch the golden sunshine..... Today's dew-fresh eight-year-olds have suddenly matured big enough to aid their father and mother decide on which in turn brand to chose, which will colour to select and which will model to get. In the recent years our little ones with superstars in their eyes are not only helping all of us in picking breakfast cereals, soft drinks and snacks but are also influencing us in the purchase of serious things like music devices, cell phones, personal computers and automobiles. Thus, during the existing era, the children have got emerged as potent prescriptors of the acquiring a large variety of products and services and happen to amount to a powerful portion in the market. Removed...
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