2003: 138 SHU
Interaction and Travel and leisure
A Case Research of Icehotel AB
Interpersonal Science and Business Supervision Programmes
FOREIGN BUSINESS AND ECONOMICS PROGRAMME
Department of Business Administration and Sociable Sciences
Division of Industrial Advertising
Supervisor: Bernard Foster
2003: 138 SHU вЂў ISSN: 1404 вЂ“ 5508 вЂў ISRN: LTU - SHU - EX LOVER - -- 03/138 - - SONY ERICSSON
This kind of bachelor's thesis is the result of ten weeks of research and composing during the spring of 2003. It has been a unique and learning experience. Our company is thankful for the guidance and help from our positive supervisor PhD Candidate Tim Foster with the division of Industrial Marketing, LuleГҐ University of Technology, during this time. We would love to say thanks to our families and close friends for support and for constantly being generally there. Finally, we deliver a special give thanks to to Monica Sansaricq, marketing assistant for Icehotel, on her behalf cooperation and positive spirit that helped and inspired us inside our writing.
LuleГҐ University of Technology, 06 9, the year 2003
The increasing communication options recently have contributed to the clutter the world can be experiencing today. This has made it important for online marketers to combine their promoting communication and break through the barrier of noise to succeed in the target industry. Furthermore, the heavy competition within the travel and leisure industry has made it necessary for organizations to concentrate more on marketing and in particular communication. In 1993 a new concept referred to as Integrated Advertising Communication (IMC) was released. This new concept has made a great fascination among scholars and experts, although study concerning its implementation is limited. The purpose of this kind of thesis is always to gain a much better understanding of Included Marketing Interaction in the Swedish Tourism Industry. A case study of Icehotel has been executed to investigate how the IMC strategy and utilization of communication equipment can be defined. Furthermore, this kind of study demonstrates Icehotel is prosperous with the included communication strategy, as the message is usually kept regular throughout all of the communication, reflecting the image of Icehotel. This study likewise shows that in the use of the communication equipment, traditional promoting has been substituted to a great extent and emphasis is situated mainly on public relations and product position. To let the merchandise, ice, speak for it features lead to a lot of advertising for Icehotel all over the world. Ice follows as being a read carefully thread throughout all the communication of Icehotel. Finally, Icehotel has generated a strong brand identity and image through their different types of cooperators with similar brand images.
Den Г¶kade kommunikationsmГ¶jligheten de senaste ГҐren har bidragit till stГ¶rningar i informationsflГ¶det. Detta sitter pa medfГ¶rt att den integrerade marknadskommunikationen blivit allt mer viktig fГ¶r marknadsfГ¶rare fГ¶r att bryta barriГ¤rerna audio-video stГ¶rningar & nГҐ ut till mГҐl marknaden. Living room hГҐrda konkurrensen inom turism industrin har gjort det nГ¶dvГ¤ndigt fГ¶r organisationer m?jligheten att fokusera dyrare pГҐ marknadsfГ¶ring och speciellt marknads f?rbindelse. Ett nytt koncept, Integrerad Marknadskommunikation (IMC) som introducerades 1993, innehaller genererat 1st stort hobby bland absolvent einer hochschule och utГ¶vare, Г¤ven om begrГ¤nsningar existerar inom det har forskningsomrГҐde om hur gentleman implementerar det. Syftet scientif denna uppsats Г¤r att Г¶ka fГ¶rstГҐelsen fГ¶r Integrerad marknadskommunikation i den svenska turism industrin. En fallstudie av Icehotel har utfГ¶rts fГ¶r m?jligheten att undersГ¶ka vad IMC strategin och anvГ¤ndandet av kommunikations verktyg kan beskrivas. Dessutom, visar den h?r studie att Icehotel Г¤r framgГҐngsrik scientif IMC strategin, pГҐ grund av f?r att meddelandet Г¤r konsistent igenom all relation, reflekterande Icehotels image. Studien belyser Г¤ven att i actually anvГ¤ndandet av kommunikations verktyg, sГҐ...
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